Introducing the recent project "El Tour," which took place in November 2023 in Cancun, Mexico and was supported by ConCrédito. "El Tour" was a special event designed for our clients to reward them for being the best performers of the year, treating them to an exceptional vacation experience.

The visual identity of "El Tour" is rooted in the concept that design is a catalyst to enrich both the mind and society. The graphic proposal presents a relaxed, trusting atmosphere and symbolizes each important tourist part of “Cancun” meeting point. This dynamic representation captures the essence of tranquility and adventure, resulting in a distinctive and flexible event identity.