Comportamientos colectivos, which showcases the internal campaign #YoSerRespetuoso by "Salud Digna." This project was created to better integrate the team and maintain a dignified work environment, based on mutual respect and healthy coexistence. The goal of this project is to create a better institutional culture that allows all employees to feel comfortable and fully perform their work.
The distinctive characteristics of prehistoric characters to represent the behaviors that influence institutional culture. This campaign showcases the different behaviors that we tend to adopt on a daily basis, whether consciously or unconsciously, and aims to create awareness around their impact.